SEO Case Study 2: A small graphic design business, very much like our own business Canz Design.They are most impressed with the SEO work I do and have contracted me for another year, just doing a few hours work a month.
They did not wish to have a link to their site in this case study; as they offer SEO services themselves on their site.

SEO in Action Case Study Two
Optimizing a Small Brochure Webdesign Website for Google

First we'll have a look a small website. This site has 8 pages, the pages had basic seo work done on them when the site was first built and had been chugging along, gradually picking up visitors at the rate of about 100 new visitors a month, per year.

For your easy reference these are the average number of visitors per month of that year. Now to be fair there is only three months recorded for the first year 2005, so the total for the year could have been higher. But really the visitors weren't increasing much at all.

Year	Unique Visitors per month	Total Visitors per month
2005	274	299
2006	378	585
2007	605	2116

Just before the Christmas Period of 2006 I was approached by the owner of the website a website similar too our own canzdesign.com, the owner and asked if I could do anything to increase the organic traffic to their website(organic traffic means traffic that will still keep coming after I stop doing the SEO work. EG. Not like Google Adwords). He went on to say, that although the site was generating some sales, he would like to increase them by at least 2000%. This site sold websites and hosting.

The site was a database driven website, which usually means it’s harder to optimize.

I took a look at the site and yes it had been optimized, but unfortunately not by someone that knew very much on the subject, so there was plenty of room for improvement. I took the job to optimize this site on Dec 20th.

In February they took a jump, which would have happened from the work I did in December.
Near the end of January I did another few hours of SEO work on the site, the results of which start to really take effect in April May and June.

July I did a directory Submission for 250 directory’s which started to show in extra visitors by the start of September, which is when the site usually started to drop in its figures due to the Christmas Season approaching.

As you can see, visitors have increased since December 2006 590 per month to 5317 in Oct 2007.

If you look at image, you will see the monthly total visitors since Dec 06.

I have been doing 1-2 hours SEO work each month this year, and as you can see the site is benefiting from more visitors. The owner says they number of sales has increased 1200% since Dec. And December is there busy month. Traditionally these months are very slow being just after Christmas.

So not only is the site receiving more visitors almost 9 times more visitors, these visitors are there to spend money as well.

Back in December 06 the site was only being found in search engines for 77 different keyphrases in October 07 that has risen to 731 different keyphrases. An Investment of only $150 per month($1500 Total) and this site is receiving 4727 more Visitors each month, after only 10 months!

The clients were very happy with our contract, and have now decided that the work the are reciving is as much as they could handle.

Write to Lynny@canzdesign.com about a quote to invest in your websites SEO.